The world’s leading companies, including Intel, Lenovo, Asus, Samsung, Microsoft and LG, presented the new and revolutionary developments in the field of consumer AI, from the computer to the smart home
The technology giants presented during the IFA 2024 exhibition in Berlin, the largest consumer electronics exhibition in the world, the latest developments in the field, which this year put more emphasis than ever on the power of artificial intelligence.
Lenovo announced a series of products at Lenovo Innovation World 2024. Each of these products is designed to redefine the future of professional computing and artificial intelligence. Among them, the redesigned premium laptop ThinkPad X1 Carbon Gen 13 Aura Edition, with the latest Intel Core Ultra processors (Series 2) and the innovative Lenovo Auto Twist AI presented as a proof of feasibility.
Lenovo also introduced the ThinkPad T14s Gen 6 and the new ThinkBook 16 Gen 7+ with the most updated artificial intelligence processors in AMD’s Ryzen family. In addition, Lenovo introduced the ThinkBook 16 Gen 7 with an 8-core Snapdragon X Plus processor.
Lenovo also announced AI PC Fast Start, a solution designed to help organizations quickly transition to AI-ready devices, maximizing return on investment through AI-based advice. “The relevance of AI PCs is expected to grow stronger, when over 60% of the computers sold by 2027 are expected to have AI capability,” the company says. “Lenovo’s artificial intelligence computers aim to significantly change user experiences through natural interactions, large custom language models and advanced computing architectures that will make computing more personal, productive and protected.”
Technology giant ASUS today announced its latest technology at the “Always Awesome” media day at IFA 2024 held in Berlin, Germany. The company emphasized its commitment to an inclusive artificial intelligence vision. Along with amazing possibilities by unveiling the new portfolio of next-generation ASUS Copilot+ PCs. These computers are equipped with the latest Intel UltraCour (2nd generation) processor, providing outstanding performance for the ultimate AI experiences.
ASUS has harnessed the full potential of Intel® Core™ Ultra (2nd generation) across its full lineup of laptops, each tailored to different vendor requirements and user preferences. These new ASUS AI PCs outperform the competition with superior performance, a variety of configurations, and a wide price range that suits diverse utility and budget requirements. With a built-in NPU providing up to 48 TOPS, they also enable native AI capabilities on the device. The new models will receive a free update to Copilot+ PC experiences when available.
During the event, ASUS presented a number of innovations that herald a new era in the world of computing. Powered by Intel® Core™ Ultra 9 (2nd generation) and delivering up to 48 NPU TOPS, these new devices will bring exclusive on-device AI capabilities to Windows 11. Copilot+ PC experiences will be accessible via a free update when available. ASUS also introduced the Vivobook S 14, which is specially made for users who demand exceptional performance combined with an elegant and lightweight design, as well as the versatile Vivobook 14 Flip and Vivobook 16 Flip, which offer Intel® Core™ Ultra 9 (2nd generation) in laptops with Modifiable specs for upgraded AI productivity. All new Zenbook and Vivobook models will come with the ASUS-exclusive StoryCube app, for intelligent digital AI asset management using the laptop’s native artificial intelligence capabilities to streamline creative workflows, with options such as scene categorization and video creation.
At the same time, Intel and Microsoft announced a revolutionary collaboration that will bring the Copilot+ PC experience to computers equipped with Intel’s innovative Lunar Lake processors. Pawan Davuluri , corporate vice president at Microsoft, presented the details at the launch of Intel Core Ultra processors. During his presentation, Davuluri announced: “Copilot+ PC AI experiences will be coming to Lunar Lake starting in November via free Windows updates.” Intel states that this announcement marks a significant milestone in making advanced AI technologies accessible to personal computer users around the world. Davuluri claimed that “when using a Copilot+ PC with Lunar Lake, whether browsing in Edge or working and collaborating through Microsoft 365, people will experience incredible performance that surpasses the MacBook Air.” At the heart of Intel’s new processor is the new NPU. Copilot+ PCs equipped with Lunar Lake processors include a built-in NPU capable of performing up to 48 trillion operations per second. In terms of performance improvements, Davuluri noted an 18% improvement in CPU performance from generation to generation, a 30% increase in graphics performance, and a 2x improvement in energy efficiency. These data indicate a significant leap forward in performance and energy savings. Davuluri emphasized that “every Copilot+ PC with Lunar Lake is a security core computer with the Microsoft Pluton security processor built in.” This is a guarantee of an extremely high level of security, which is essential for private users and organizations.
Let the house cook for you
At the IFA 2024 exhibition, LG revealed its vision for a future home based on artificial intelligence, presenting a variety of home artificial intelligence solutions for every need and lifestyle, under the title “Experience, Affectionate Intelligence (AI) Home”. At the heart of LG’s home is LG ThinQ ON, an advanced artificial intelligence hub designed to provide comfort tailored to the personal preferences of household members. ThinQ ON seamlessly integrates with LG’s latest AI devices, and forms the core of the LG AI Home Solution.
The system is driven by friendly artificial intelligence – Affectionate Intelligence, LG’s empathetic AI technology. As the home AI solution learns more about the routines, preferences and behavior of the users over time, it creates a personalized spatial experience, provides value to the customer and further improves everyday life. A special enclosure at the show demonstrated LG’s commitment to improving the lives of the elderly by easing household chores and enriching leisure activities. The display illustrates ways in which speech recognition and conversation management with various home appliances simplify home management. Thus, for example, automatically setting the dryer to perform a drying cycle adapted to that of the clothes that have just finished the washing step in the machine. The AI hub can also provide voice briefings to update users on what’s going on, relieve stress by providing guidance for tasks like ordering a taxi, and estimate travel time to selected destinations.
In the home complex based on artificial intelligence, AI solutions designed to help families take care of children and pets were presented. The home AI hub is capable of controlling artificial intelligence devices and IoT sensors, adjusting device settings and environmental conditions to meet the needs of children. It can, for example, activate sleep mode near bedtime, dim lights and add a starlight effect to help children fall asleep. In addition, the center supports learning tasks by using artificial intelligence to create stories from children’s drawings.
In the area of kitchen technologies, the ThinQ ON hub offers new ways to create a more comfortable culinary experience through personalized recipe recommendations, as well as dietary pattern analysis and menu recommendations.
Samsung unveiled its latest innovations on stage at the IFA conference and presented how AI can improve everyday life. The new products include two new Galaxy Book series laptops, a limited edition Music Frame speaker in collaboration with the musical “Wicked”, and the launch of the Bespoke AI Laundry Combo washer and dryer in Europe.
The SmartThings system, which currently connects over 500 million devices, is a central part of the company’s AI vision. The system allows for remote control of all Samsung artificial intelligence products, from turning the heating on and off to managing all the devices in or outside the home and navigating the TV sets. “Samsung sees AI as a force for change and is committed to working for a cleaner environment. The company aims to reach zero emissions by 2050, and 93% of its activities in the field of digital innovation are already based on renewable energy. Samsung products are built with an emphasis on energy saving. For example, refrigerators AI Hybrid combines two cooling technologies to save energy,” the company emphasized.
