Like many of the other people who “liked” the viral picture of the dark coastal home on Instagram — all 350,000 of them — I assumed that it was real. So much so, I shared it from my own account.

Then, I did it again by reposting an image of what I believed was a stylish boutique hotel in Thailand — all striking black and white striped decor. Sadly, like the “photo” before it, it was fake.

Enter artificial intelligence (AI) interiors, the latest trend on social media with more than 500 million hashtags that’s simultaneously duping and inspiring decor aficionados.

Superdwell is an AI platform that offers virtual interior designers with human personas

Superdwell is an AI platform that offers virtual interior designers with human personas

Next week at the renowned Art Basel festival in Miami, the Sydney-based interior design service Studio Snoop is debuting what it claims is the





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