In the much-anticipated annual keynote address, Apple’s team debuted some impressive updates for the iPhone, iPad, Mac, and Apple Watch operating systems and shared details of how artificial intelligence will be integrated into Apple devices.

At the Worldwide Developers Conference (WWDC) at Apple Park in Cupertino, California, details were shared about how Apple has been taking a giant leap into AI and how user data will be kept safe and secure.

“We’re thrilled to introduce a new chapter in Apple innovation. Apple Intelligence will transform what users can do with our products — and what our products can do for our users,” said Apple CEO Tim Cook, adding, “It can access that information in a completely private and secure way to help users do the things that matter most to them.”

Privacy has been one of the top topics surrounding artificial intelligence over the last couple of years. Apple stressed how this personal intelligence system, with Private Cloud Compute, sets a new standard for privacy in AI.

How AI will enhance your communication

The new Writing Tools, built into iOS 18, iPadOS 18, and macOS Sequoia, will provide users a new way to “enhance their writing and communicate more effectively.”

With Apple Intelligence and Writing Tools, users can “rewrite, proofread, and summarize text nearly everywhere they write, including Mail, Notes, Pages, and third-party apps.”

Basically, you will be able to tidy up what you’ve written or have AI adapt it to highlight a different aspect or change the tone completely — from professional to friendly to concise.

The new Apple Intelligence will also use generative AI to be able to understand context and be able to suggest fully written emails and replies.

If you’ve ever used ChatGpt, you know responses can sometimes be a little overwritten or overly detailed, so the good news here is Apple will provide reasoning for its suggested edits before you approve or reject.

It will be deeply integrated into iOS 18, iPadOS 18, and macOS Sequoia when released later this year.

Big changes for iPhone and iMessage with new iOS

When it’s released in the fall, iOS 18 will also bring some impressive updates to iMessage, including message formatting and Tapbacks.

According to Apple, you will be able to truly get your message across by adding formatting like bold, underlining, italics, and strikethrough.

Tapbacks are being expanded to include any emoji or sticker, and you can also compose a message and schedule it to be sent later.


iOS 18 will bring a range of new features for iPhone (Apple)

“We are thrilled to introduce iOS 18. It is a huge release with incredible features, including new levels of customization and capability, a redesigned Photos app, and powerful ways to stay connected with Messages.

There are so many benefits for everyone,” said Craig Federighi, Apple’s senior vice president of Software Engineering.

The latest update will offer brand-new levels of customization for the home, lock screens, and the control centre.

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