The tourism sector is constantly evolving as new technologies enter the market. After taking an interest in metaverse, virtual and augmented reality, it’s now artificial intelligence’s turn to shake up the sector’s codes. It’s a new technology that’s attracting the attention of major industry players and small businesses alike, thanks to its ease of adoption and low cost. Hoteliers are among the fastest to integrate it into their business, simplifying the operational side while optimising the customer experience.
